Hug Your Customers Book Testimonials

Wow! Hug Your Customers is an absolute slam-dunk winner! It should be read by everyone in America. It's the proven way to success.

-- Jim Nantz, CBS Sports


Jack Mitchell’s Hug Your Customers is a lesson in the fundamentals of customer focus that everyone talks about – but few practice. The Mitchells experience is the essence of customer intimacy: knowing and marketing to the individual needs of your customers. Always pressed for time, I can walk into Mitchells and walk out what out with what I want in 15 minutes.

-- Anne Mulcahy, CEO, Xerox


Solid business advice and solid advice for life abound in this book. But then, that is the way I have come to know Jack and Bill and all the Mitchells … solid in business and solid in life!

-- Nicholas M. Donofrio, Senior Vice President, Technology and Manufacturing, IBM Corporation


Jack Mitchell has created an organization that epitomizes the best in customer service. It is a commitment that extends far beyond selling clothing and takes the idea of embracing the customer to a whole new level.

-- Richard J. Harrington, President and CEO, The Thomson Corporation


This is a terrific read – - a mixture of wonderful, insightful anecdotes, along with brilliantly simple and useful advice.  You want your customers to love you? Read this book, then BE this book.

-- Don Peppers, co-author (with Martha Rogers) of The One to One Future: Building Relationships One Customer at a Time


HUG YOUR CUSTOMERS offers a refreshing and much needed message any business could  and should — follow. Embrace its message and watch your business soar!

-- Bob Nelson, PhD., President, Nelson Motivation Inc., Author, 1001 Ways to Reward Employees


The Mitchell method is simple, straightforward and incredibly effective. Business people as well as consumers will benefit from lessons in building customer loyalty through service, caring, and quality merchandise demonstrated by this third generation family business.

-- Arthur Levitt, Jr., Author of Take on the Street, Former Chairman SEC, present friend and customer of Mitchells


Hug Your Customers gives the business world proven techniques to ensure success for many generations. Pray your competition doesn’t get this book.

-- Harry Paul, Co-author, FISH! A Remarkable Way to Boost Morale and Improve Results



Satisfying customers is not enough. Today you have to create raving customers. Read 'Hug Your Customers' and learn how to do just that.

-- Ken Blanchard, coauthor, The One Minute Manager and Raving Fans



The Mitchell Family has created one of America’s unique retail experiences, executed by few. Their passion for the intimate relationship with the customer, and the loyalty that is created, has rarely been duplicated. Jack Mitchell captures the essence of this passion, and delivers it to the reader in his book ‘Hug your Customers’.

-- Ralph Lauren, Chairman and CEO, Polo Ralph Lauren Corporation


Because of the blend of old and new values and hugging I believe the Mitchells/Zegna partnership of two family businesses will survive the challenges of this new era of both uncertainty and opportunities.

-- Gildo Zegna, Co-CEO, Ermenegildo Zegna