The Books

"Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results." - Revised & Updated

"Hug Your People: The Proven Way to Hire, Inspire and Recognize Your Employees, Personalize Sales and Achieve Astounding Results."

"Selling The Hug Your Customers Way:  The Proven Process for Becoming a Passionate and Successful Salesperson for Life."

In these three great business books, Jack Mitchell shares the secrets of developing and maintaining loyalty from both your customers and employees and tells you how to sell anything, both in business and in life. Jack reveals the “personalization with people” philosophy behind the culture that has won Mitchell Stores a reputation for nurturing the employee/customer relationship and creating loyalty that is the envy of the retail world. Focusing on simple ideas such as the “customer-centric” organization and “nice” and “trust” Jack sets forth, the principles in these books are ones that can be applied to any business!

At a time when many companies are straying from their core mission of serving customers effectively, Jack shares the secrets of developing and maintaining customer loyalty and enhanced customer experiences in his classic Hug Your Customers. Creating happy employees is as easy as it is revolutionary and is what Jack calls the “Big Secret”. In Hug Your People, Jack shows you how! In his latest book, Selling The Hug Your Customers Way, he explains his unique but simple five-stage (plus an extra one) methodology for passionate and successful selling.

Jack is Chairman of eight highly successful, family-owned clothing stores in Westport and Greenwich Connecticut, Long Island New York, Seattle Washington, Portland Oregon and San Francisco and Palo Alto California, and author of the 2003 Wall Street Journal bestseller, Hug Your Customers ,that introduces his philosophy of personal service and attention. His popular second book, Hug Your People, offers another dimension to Jack’s “personalization with people” philosophy that has won his stores a world-wide reputation for having a thriving “hugging culture” of fully engaged employees. His latest book, Selling The Hug Your Customers Way, was published in 2018 and shows you how to apply his core beliefs to the art of selling.